{"id":12582,"date":"2024-02-28T11:30:41","date_gmt":"2024-02-28T14:30:41","guid":{"rendered":"https:\/\/calisa.com.ar\/bap-calisa-copy\/"},"modified":"2024-02-28T11:30:41","modified_gmt":"2024-02-28T14:30:41","slug":"mercadotecnia-verde","status":"publish","type":"post","link":"https:\/\/www.grupomotta.com\/en\/mercadotecnia-verde\/","title":{"rendered":"Mercadotecnia Verde"},"content":{"rendered":"<div dir=\"auto\">\n<div dir=\"auto\">\n<h1>Mercadotecnia Verde<\/h1>\n<hr \/>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div dir=\"auto\">\n<p style=\"text-align: left;\">Por 4to a\u00f1o consecutivo Calisa y Grupo Motta contin\u00faan con su estrategia de utilizar medios de comunicaci\u00f3n ecol\u00f3gicos que disminuyan el impacto negativo en el medio ambiente.<br \/>\nSu alianza estrat\u00e9gica con Infopan comenz\u00f3 en el 2019 y a\u00f1o tras a\u00f1o contin\u00faa creciendo en un formato innovador de publicidad para empresas de la regi\u00f3n.<\/p>\n<p style=\"text-align: left;\">El sistema publicitario funciona a partir de asociaciones con empresas, cuyo aporte econ\u00f3mico en publicidad, presencia de marca, se traduce a bolsas ecol\u00f3gicas. Dichos soportes se entregan sin costo en las panader\u00edas quienes a cambio deben realizar donaciones a distintas ONG locales.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t\t<style type='text\/css'>\n\t\t\t\t#gallery-1 {\n\t\t\t\t\tmargin: auto;\n\t\t\t\t}\n\t\t\t\t#gallery-1 .gallery-item {\n\t\t\t\t\tfloat: left;\n\t\t\t\t\tmargin-top: 10px;\n\t\t\t\t\ttext-align: center;\n\t\t\t\t\twidth: 33%;\n\t\t\t\t}\n\t\t\t\t#gallery-1 img {\n\t\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t\t}\n\t\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\t\tmargin-left: 0;\n\t\t\t\t}\n\t\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t\t<\/style>\n\t\t<div id='gallery-1' class='dt-gallery-container gallery galleryid-12582 gallery-columns-3 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t\t<a class=\"rollover\" href='https:\/\/www.grupomotta.com\/en\/mercadotecnia-verde\/whatsapp-image-2024-02-28-at-11-37-18\/'><img width=\"169\" height=\"300\" src=\"https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/whatsapp-image-2024-02-28-at-11.37.18-169x300.jpeg\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/whatsapp-image-2024-02-28-at-11.37.18-169x300.jpeg 169w, https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/whatsapp-image-2024-02-28-at-11.37.18-576x1024.jpeg 576w, https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/whatsapp-image-2024-02-28-at-11.37.18-7x12.jpeg 7w, https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/whatsapp-image-2024-02-28-at-11.37.18.jpeg 675w\" sizes=\"(max-width: 169px) 100vw, 169px\" \/><\/a>\n\t\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t\t<a class=\"rollover\" href='https:\/\/www.grupomotta.com\/en\/mercadotecnia-verde\/whatsapp-image-2024-02-28-at-11-37-19\/'><img width=\"225\" height=\"300\" src=\"https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/whatsapp-image-2024-02-28-at-11.37.19-225x300.jpeg\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/whatsapp-image-2024-02-28-at-11.37.19-225x300.jpeg 225w, https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/whatsapp-image-2024-02-28-at-11.37.19-768x1024.jpeg 768w, https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/whatsapp-image-2024-02-28-at-11.37.19-9x12.jpeg 9w, https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/whatsapp-image-2024-02-28-at-11.37.19.jpeg 900w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/a>\n\t\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t\t<a class=\"rollover\" href='https:\/\/www.grupomotta.com\/en\/mercadotecnia-verde\/whatsapp-image-2024-02-28-at-11-37-19-1\/'><img width=\"169\" height=\"300\" src=\"https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/whatsapp-image-2024-02-28-at-11.37.19-1-169x300.jpeg\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/whatsapp-image-2024-02-28-at-11.37.19-1-169x300.jpeg 169w, https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/whatsapp-image-2024-02-28-at-11.37.19-1-577x1024.jpeg 577w, https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/whatsapp-image-2024-02-28-at-11.37.19-1-7x12.jpeg 7w, https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/whatsapp-image-2024-02-28-at-11.37.19-1.jpeg 676w\" sizes=\"(max-width: 169px) 100vw, 169px\" \/><\/a>\n\t\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Esta alianza de triple impacto (ecol\u00f3gico, social y econ\u00f3mico) promueve el cuidado del ambiente y realiza una significativa contribuci\u00f3n social en la regi\u00f3n, vinculando el \u00e1mbito privado con instituciones de la ciudad de Crespo, como el Hogar de ancianos San Francisco de As\u00eds, Hogar Nuevo amanecer, Merendero Mana, Merendero Sonia, Comedor Escuela Nro. 203 Guaran\u00ed, Comedor Escuela Nro. 54 Tomas Guido y el Comedor Escuela Nro. 11 Almafuerte de la localidad Racedo.<\/p>\n<p style=\"text-align: left;\">En el 2023, en nuestra regi\u00f3n, fueron entregadas 84.000 bolsas (7,000 por mes) y las donaciones anuales alcanzaron los siguientes n\u00fameros: 724kg pan, 1449 docenas de facturas, 283kg bizcochos, 75 tortas y 22 prepizzas.<\/p>\n<p style=\"text-align: left;\">En consecuencia, nuestra estrategia de marketing verde, suma aportes a los ODS 2 Hambre Cero, ODS 13 Acci\u00f3n por el Clima y ODS 17, alianzas para lograr objetivos.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div dir=\"auto\">\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-12584\" src=\"https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/calisa-ods-300x38.png\" alt=\"\" width=\"1366\" height=\"173\" srcset=\"https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/calisa-ods-300x38.png 300w, https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/calisa-ods-1024x129.png 1024w, https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/calisa-ods-768x97.png 768w, https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/calisa-ods-18x2.png 18w, https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/calisa-ods.png 1200w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-12586\" src=\"https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/calisa-infopan-header-300x95.png\" alt=\"\" width=\"1367\" height=\"433\" srcset=\"https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/calisa-infopan-header-300x95.png 300w, https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/calisa-infopan-header-1024x324.png 1024w, https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/calisa-infopan-header-768x243.png 768w, https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/calisa-infopan-header-18x6.png 18w, https:\/\/www.grupomotta.com\/wp-content\/uploads\/2024\/02\/calisa-infopan-header.png 1200w\" sizes=\"(max-width: 1367px) 100vw, 1367px\" \/><\/p>\n<\/div>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Mercadotecnia Verde &nbsp; Por 4to a\u00f1o consecutivo Calisa y Grupo Motta contin\u00faan con su estrategia de utilizar medios de comunicaci\u00f3n ecol\u00f3gicos que disminuyan el impacto negativo en el medio ambiente. Su alianza estrat\u00e9gica con Infopan comenz\u00f3 en el 2019 y a\u00f1o tras a\u00f1o contin\u00faa creciendo en un formato innovador de publicidad para empresas de la&hellip;<\/p>","protected":false},"author":5,"featured_media":12588,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[820,11,13],"tags":[],"yst_prominent_words":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-26 10:27:36","action":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"https:\/\/www.grupomotta.com\/en\/wp-json\/wp\/v2\/posts\/12582"}],"collection":[{"href":"https:\/\/www.grupomotta.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grupomotta.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grupomotta.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grupomotta.com\/en\/wp-json\/wp\/v2\/comments?post=12582"}],"version-history":[{"count":0,"href":"https:\/\/www.grupomotta.com\/en\/wp-json\/wp\/v2\/posts\/12582\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grupomotta.com\/en\/wp-json\/wp\/v2\/media\/12588"}],"wp:attachment":[{"href":"https:\/\/www.grupomotta.com\/en\/wp-json\/wp\/v2\/media?parent=12582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grupomotta.com\/en\/wp-json\/wp\/v2\/categories?post=12582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grupomotta.com\/en\/wp-json\/wp\/v2\/tags?post=12582"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.grupomotta.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=12582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}